Good Baklava Featured on FOX 5 New York

Good Baklava and founder Roy Donk were featured on FOX 5 New York in a story exploring the unexpected journey behind the “Baklava Guy.” The report, by FOX 5 NY’s Kendall Green, looks at how Donk went from being fired from his job and looking for ways to make money to building a growing baklava business and becoming a familiar face at festivals and music events.

The story traces the beginnings of Donk’s baklava business to a Phish concert, where he started selling baklava as a joke while he was short on cash. What began as a simple idea quickly gained momentum as concertgoers became fans of his baklava and his unique personality. His growing following eventually included Phish frontman Trey Anastasio.

Today, Donk has turned that unexpected opportunity into a thriving pastry business. Known affectionately as “The Baklava Guy,” he has built a loyal following by combining authentic baklava with humor, memorable experiences, and a distinctive brand that stands out at festivals and events.

The FOX 5 feature captures how a difficult period in Donk’s life ultimately led to an entrepreneurial opportunity—and how a simple decision to sell baklava at a concert became the foundation for Good Baklava.