Good Baklava’s Viral Marketing Strategy Featured in Inc.
Inc. featured Good Baklava and founder Roy Donk for the unconventional marketing strategy that helped the brand go viral during the New York Knicks’ championship run. Instead of selling baklava outside Madison Square Garden, Donk gave it away for free, turning game-day excitement into an opportunity to create memorable moments and social media content.
The strategy generated millions of views, increased awareness of Good Baklava, and opened the door to new customers, media coverage, and business partnerships. The story highlights how a small food brand used creativity, timing, and generosity to turn free samples into powerful marketing.
Read the full article: Inc. — How NYC’s “Baklava Guy” Used a Painful Marketing Strategy to Make His Business Go Viral